Japan’s Motorcycle Wars

For decades a crown jewel of Japan’s postwar manufacturing industry, motorcycles remain one of Japan’s top exports. Japan’s Motorcycle Wars: An Industry History, by Jeffrey W. Alexander, assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today.

“Reading this book is a revelation and a thrill. It is an excellent example of business history done right. Alexander’s contribution here is thoroughly original; he gives us a rare look into the experiences of the losers as well as the winners in Japanese business. He will open the eyes of everyone in the field to the significance of the motorcycle industry on Japan’s economic and technological development.” —William Tsutsui, author of Manufacturing Ideology: Scientific Management in Twentieth-Century Japan

December 2008 / ISBN 978-0-8248-3328-2 / $28.00 (PAPER)