Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia

Regionalizing CultureThis ambitious work provides a comprehensive, empirically grounded study of the production, circulation, and reception of Japanese popular culture in Asia. While many studies typically employ an interactive approach that focuses on the “meaning” of popular culture from an anthropological or cultural studies point of view, Regionalizing Culture emphasizes that the consumption side and contextual meaning of popular culture are not the only salient factors in accounting for its proliferation. The production side and organizational aspects are also important. In addition to presenting individual case studies, the book offers a big-picture view of the dramatic changes that have taken place in popular culture production and circulation in Asia over the past two decades.

“This highly informative book provides a comprehensive examination of the successful deployment of Japanese popular culture throughout East Asia. Surveying a broad spectrum of cultural products, including games, animation, and TV drama, it argues both that there is a Japanese model to popular cultural production and that that model of cultural commodification has contributed to the regionalization of East Asia. The use of extensive interviews with diverse stakeholders, including both industry personnel and audience, provides a fresh approach to the subject that will satisfy a growing interest in Japanese popular culture in university curriculum.” —Lisa Leung, Lingnan University, Hong Kong

October 2013, 256 pages, 13 illustrations
$42.00; ISBN: 978-0-8248-3694-8, Cloth

Media in Reform-Era China

Mainstream Culture RefocusedSerialized television drama (dianshiju), perhaps the most popular and influential cultural form in China over the past three decades, offers a wide and penetrating look at the tensions and contradictions of the post-revolutionary and pro-market period. Zhong Xueping’s Mainstream Culture Refocused: Television Drama, Society, and the Production of Meaning in Reform-Era China draws attention to the multiple cultural and historical legacies that coexist and challenge each other within this dominant form of story telling. Although scholars tend to focus their attention on elite cultural trends and avant garde movements in literature and film, Zhong argues for recognizing the complexity of dianshiju’s melodramatic mode and its various subgenres, in effect “refocusing” mainstream Chinese culture.

“This is a very timely and original work that fills a significant gap in studies on contemporary Chinese culture. It does a compelling job in showing how and why these dramas on the small screen both dramatize and mediate the social and political transformations taking place in China today. The book will contribute significantly to Chinese media studies and cultural studies and, because many TV dramas are adapted from literary works, to debates on the changing status of Chinese literature and literary studies in an era infused with commercialism and visuality. This will be a path-breaking study.” —Zhen Zhang, New York University

July 2010 / ISBN 978-0-8248-3469-2 / $27.00 (PAPER)